My name is Djeff Laachi. I help businesses drive more revenue with digital marketing and lead generation.
Drive leads, increase sales and grow MRR.
I plan, execute, and manage integrated digital marketing campaigns across organic, paid, and social channels that grow your marketing and sales pipeline (B2B, B2C).
Former Facebook, Google and Microsoft employee.
What I can do for you
Digital marketing Strategy
Review all the existing digital marketing assets, the business, the market trends, the competition, then we will build an effective strategy that fits the client‘s objectives.
Search Engine Optimisation
Improving your SEO will significantly reduce your digital marketing costs and investments. Are you sure that your SEO strategy is effective? Get a free audit today!
Digital Marketing Advertising
Properly investing sufficient money in ad platforms is essential for any business. PPC is the solution to efficiently generate traffic and increase sales. Is your campaigns well optimised?
Running an eCommerce website is not an easy task. Your sales don’t increase or even worst they decrease and you don’t know the reason! You know what? everything you need is right in front of you; your data & good campaign management.
Your website is the first point of contact between your business and potential customers. To avoid a high bounce rate, it will be necessary to invest in a modern, responsive and user-friendly design.
Social Media Marketing
Social media marketing represents an effective way for businesses of all sizes to reach prospects and customers. If you’re not speaking directly to your audience through social media means you are missing a valuable traffic source and a proper tool to keep your customers engaged.
Data Analytics & Insights
Data can answer many questions that affect your business, and helps to understand your customer behavior and his needs. If you don’t understand your data, you don’t know your customers.
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service is an art. Let me help you to acheive that!
Conversion Rate Optimisation
Traffic acquisition is only half the marketing equation. In addition to bringing visitors to your website, you need keeping them there & transform them from interested prospects into customers. How we can increase this conversion and keep the budget tight?
IS MY BUSINESS A GOOD FIT?
No matter what stage your company is at, I can help you improve your customer acquisition strategies and grow revenue with performance-based
digital marketing services. My marketing consulting pricing is fully customisable to your company’s needs. Please reach out to me for any queries.
- Website creation (WordPress)
- Website check analysis
- Landing pages design and implementation
- User experience improvement
- Website improvement (design, security, responsiveness…)
- Track keywords – craft a list of keywords to verify rankings
- Define a core keyword for each page
- Identify and remove duplicate content (title tags)
- Write meta description
- Content optimization
- Optimize images with Descriptive ALT Tags
- Backlinks building and monitoring
- Website optimisation for Mobile-Optimized (Accelerated Mobile Pages)
- Optimize your site for a Fast Load Speed Time
- Diagnose your site with Google Search Console Tools
- Fix crawl errors in Google Search Console
- Monitor the indexation status
- Understand the audience’s demographics
- Setup goals in Google Analytics
- Local SEO: attract local customers
- Website audit before and after implementing SEO strategies
- Disavow harmful links to keep Link Profile Clean
- Using 301 redirects for broken links
- SEO competitor analysis
- Defined the right PPC strategy that fits your business
- Plan, create, and manage PPC advertising campaigns across a variety of channels (Google, Bing)
- Keyword research and management
- Negative keywords list build
- Optimize bidding at different levels
- Perform daily account management of PPC campaigns
- Campaign optimisation in a regular basis (CPA, CPC, CTR, ROAS, ROI, Conversion Rate, Conversions and Clicks)
- Write engaging and concise copy with the best CTAs to boost CTR and conversion rates
- Monitor, evaluate, and report the performance of campaigns (monthly performance reports)
- Suggest the adequated and latest features to boost your campaigns
- Competitor analysis
- Work closely with Google / Bing account manager to solve any blockers
- Develop, implement and manage a social media strategy
- Create or optimise business pages on Facebook, Instgram and LinkedIn
- Facebook business account set up
- Campaign creation and management on Facebook, Instagram, LinkedIn.
- Measure the success of every social media campaign
- Set up a facebook bot chat
- Plan, Create and schedule posts to go live in the future
- Use Facebook Insights to analyse the data to get the best insights
- Campaign optimisation after target audience definition
- Events creation and advertising
- Lead generation campaign management on Facebook and LinkedIn
- Support Ecommerce by using Facebook product catalog ads to promot their inventory
- Tag implementation and management (Pixel, Insight Tag)
- Set up Facebook Custom Audience to retarget users who have interacted with your business
- Optimize and test different bidding strategies
Who I Work With
BUSINESS OWNERS AND EXECUTIVES
If you have an established or well-funded company and need help with building or optimising your marketing strategy to drive your sales pipeline, I can work with you as your digital marketing consultant, growth expert or fractional CMO.
I work with clients and agency-side marketers who are looking to improve their inbound marketing, SEO, and lead generation. I can consult and coach your team and can execute marketing campaigns for you. When you work with me, I become a part of your team.
Book A Call
Ready to Grow Your Business?
During our first 30 min call, we will discuss your current SEO/PPC state as well as your short- and long-term goals. We will identify strengths and weaknesses in your SEM and content marketing strategies, and I can provide actionable insights and possible solutions to help you grow your business (Rankings and Traffic, LeadGen, Sales, Notoriety and Market Shares…).